What Does Food Photography Entail? Is There Anything More Universally Captivating Than Food? It’s a Shared Passion for All. Marketing Thrives on Eliciting Desire: Satisfy Their Appetite, and You’ve Captivated Your Audience.
Here at dpix we love food, because photographing it provides so many creative challenges.
What is the Art of Food Photography?
OK, we admit it: photographing it is actually our second favourite thing to do with food. Like everyone else, primarily we enjoy eating it. Food photography is all about enhancing that desire – making food appealing in a way that is also convincing and believable.
Mastering the Art of Food Photography: The Power of Believability
In the realm of food photography, authenticity reigns supreme. It’s not enough to merely make food look extraordinary; it must live up to that image to maintain the trust of clients.
Professional food photography plays a pivotal role in the success of catering and food-based businesses, shaping their fortunes.
In today’s digital age, almost everyone dabbles in amateur food photography, with social media platforms teeming with snapshots of restaurant feasts, takeout delights, and home-cooked creations. Some shots dazzle, while others fall short. Smartphone photos of food often grapple with issues of lighting and focus, noticeably lacking the vibrance of daylight shots.
Yet, for professional and commercial food photography, consistency is key. The visuals must harmonize with the overall aesthetic of the business, an integral aspect of the art of food photography.
Take, for instance, our esteemed client, Banner Foods, rooted in Bromsgrove for over a century. Originally a butcher’s shop founded by Samuel Banner in 1906, today, Banner Foods has evolved into a comprehensive food service provider, offering catering for events, including parties and corporate functions, featuring buffets, barbecues, and pig roasts. Their brand revolves around delivering top-quality food at competitive prices, wrapped in a warm and friendly service.
Notably, Banner Foods boasts an array of award-winning fresh and frozen ready meals. Over the years, we’ve meticulously photographed their range.
Recently, Banner Foods introduced seven delectable new dishes to their ready meal menu. Our mission was to capture enticing photographs for the Banner Foods website and to entice decision-makers in catering establishments such as pubs, hotels, and restaurants to embrace these new culinary offerings.”
How do we approach Food Photography at dpix?
First, Banners provide us with the frozen, pre-packed meals. This means we can prepare the food to fit our studio schedule. It also means we will be photographing the real product, prepared just as if we were a customer.
Like all ready meals, every Banners dish comes with a serving suggestion. We source the ingredients to prepare the specific serving suggestion for each meal. Our studio in Bromsgrove has its own kitchen, reflecting the fact that food photography is a big part of what we do.
(Julie tends to do the food preparation, mainly because Darren is far better at eating food than he is at preparing it. Happily though, he is also good at lighting and photographing it!)
Having worked with Banner Foods for so long, they now trust us to choose the plates and other tableware and create the setting for each image. These choices will be influenced by the colours in the food. We need to get just the right degree of contrast while making sure the colours of the food, tableware and surroundings compliment each other.
Light, shade and focus are all hugely important in the shoot: we need to make the food look presentable, but not so perfect that it doesn’t look real, if you see what we mean. Most of all, we need to make it look mouth-watering. All these are important in the art of food photography.
What do you think? Have we brought the dishes across in a realistic way – and do our food images create that desire inside of you? Have a look at some more of our range of food photography and decide for yourself.
Client Testimonials
For the first time in a few years I decided to use a professional photographer to capture images of my new products; these products are main course entrees for pubs and restaurants that we sell through a network of distributors nationwide.
I used Darren & Julie at dpix photography, near Bromsgrove.
The images they produced were fantastic and I have managed to get more listing this year than in any previous year. Listings mean sales and I expect a good year ahead.
I’ve no doubt that having a good set of images while presenting my products has helped me sell to the products to my distributors. Darren & Julie were easy to communicate with and delivered highly professional end result.
I will be using them again in the near future.
Chris Banner
At dpix we provide food photography as well as product photography and, quite frankly, just about any other kind of commercial photography your organisation may need in Bromsgrove, Worcestershire and Birmingham. We can work further afield too, although our studio in Bromsgrove is fully equipped with everything needed, including a pure white infinity scoop, and of course, a kitchen for food photography preparation.
Explore this site and find out what other services are on our menu. You might also like to read our blog about new product photography.