Bringing Brands to Life Through Photography
The dpix Journey
30+ Years of Change, Craft and Creativity
Photography has changed dramatically over the last three decades, and so have we.
dpix creative photography was founded by Darren in 1995, at a time when photography was entirely film based and every frame counted. Julie joined the business in 1998, and together they have spent more than 30 years building dpix into a respected commercial photography studio.
From the early days of 5″x 4″ large format and medium format film, hand mixed chemicals and darkroom processing, through to today’s professional digital mirrorless systems, dpix has continually evolved by adapting to new technology, changing brands and shifting visual trends.
What has never changed is our focus on brand led photography. Every image we create is designed with purpose, consistency and commercial impact in mind, helping businesses connect with their audience through strong visual storytelling.
From Film to Digital and Everything In Between
When dpix began, photography was a very different craft. Darren and Julie worked with 5″x4″ large format film and medium format cameras, carefully composing each frame. Polaroid tests were taken, chemicals were mixed by hand, film was processed in the darkroom, and transparencies were developed in house so Dpix had total control of their transparencies. It was a slow, highly skilled process where every shot truly mattered.
As technology evolved, so did we. We transitioned from film to early digital systems that were very expensive and quite inferior, now we work with high end digital mirrorless cameras. Today, files are carefully processed and edited digitally, but the core principles remain exactly the same: light, composition and attention to detail.
Studios That Evolved With Us
For many years, dpix operated from a 1,500 square foot commercial studio in Bromsgrove industrial estates, supporting a wide range of commercial photography projects.
In 2013, we took an exciting step forward by moving house and designing our own purpose built photography studio in our garden, located just two miles from M5 Junction 5. This bespoke space allows us to work flexibly across food, product, brand and commercial shoots, while offering clients a relaxed and professional experience.
Our Work Today
Brand Photography With Purpose
Today, dpix works across commercial and brand photography, supporting businesses of all sizes with imagery for websites and marketing campaigns, packaging and product launches, corporate and lifestyle branding, and the food and drink industry including restaurants, pubs and food manufacturers.
While food and drink photography has become a strong area of focus, our wider commercial experience ensures that every shoot supports the bigger picture, maintaining brand consistency, audience connection and clear commercial results.
Why Experience Still Matters
Trends change. Technology evolves. Experience is more valuable than ever .
With over 30 years behind the camera, dpix brings clarity, adaptability and creative confidence to every project, whether we are photographing food, people, products or spaces.
If you need professional commercial photography that brings your brand to life, from food and drink imagery to full brand campaigns, we would love to help.
Get in touch today
www.dpix.co.uk
