Case Study: Jordan Kirby – Luxury Goods Photography

Case Study: Jordan Kirby Leather Bags

The Brief

Jordan Kirby — a designer launching a range of executive leather bags — came to dpix at the start of his journey as a brand. The brief was to create product photography that matched the premium positioning Jordan had spent considerable time researching and defining.

This wasn’t a straightforward product shoot. Jordan was building a brand from scratch, and the photography needed to reflect the quality of the product and the standards of the market he was entering. Multiple conversations happened before a single frame was shot.

The product itself — a considered, finely crafted executive leather bag — had been developed in collaboration with Sedgwick & Co, a leading name in premium leather. The photography had to do justice to that provenance.

The Creative Process

When a client has done thorough market research before they arrive, the briefing conversations are different. Jordan arrived knowing the competitive landscape, understanding what premium product photography looked like in his sector, and with a clear sense of where he wanted the imagery to sit.

That level of client preparation is genuinely valuable. It meant the creative conversation could skip past the basics and focus on interpretation: not what the product should communicate, but how to achieve it visually.

Studio product photography for leather goods is demanding. The material has character — grain, sheen, stitching — and it needs light that reveals that detail without flattening it. The aim was photography that communicated craftsmanship.

Preparation

Multiple briefing meetings took place before the shoot. The goal was to ensure that when production day arrived, there were no open questions — the shot list, the background approach, the lighting character and the framing conventions were all established in advance.

For a startup investing carefully in their visual brand from day one, there’s no room to learn on the day and reshoot. The preparation investment up front is what makes that confidence possible.

Execution

The studio shoot applied carefully calibrated lighting to reveal the quality of the leather — surface texture, hardware detail and the clean lines of the bag’s construction. Working through the planned shots methodically, the team built coverage across the angles and details Jordan needed for e-commerce and brand materials.

The extensive pre-shoot briefing paid off: the day ran efficiently, with shared understanding between photographer and client making decisions fast and unambiguous.

The Result

Jordan left with a product photography library that matched the positioning he’d set out to achieve — imagery that communicated the quality of the product and gave the brand a credible, premium visual foundation from its first day.