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Part of a factory components series. Shallow depth of field used to make a practical industrial subject look considered — the brief was visual interest without losing authenticity.
Components lined up and ready to fit — shallow depth of field used to add visual interest while keeping the working atmosphere intact. Minimal additional lighting to preserve the factory mood.
Commissioned by Vax to show their pressure washer in real use. Shot on location for a magazine advertising campaign — product-in-use photography that needed to look authentic, not staged.
Product photography for WM Creative — over a hundred images of a challenging product range for a new client. “From the first test shots to the last finished image, we were delighted with their professionalism, skill and service.” — Rob Mainwaring, WM Creative.
Product photography for Accurate Cutting Services, Redditch — saw blades shot for new literature and website. A brief that invited creative freedom: make an inherently industrial, uncompromising subject look visually compelling. The client said he was spoilt for choice.
Part of a product photography series for Accurate Cutting Services, Redditch — saw blades shot for literature and web. An open brief: be as creative as possible with a product that doesn’t make it easy.
Commissioned by Broadway Silver for a new art deco decanter range. The brief called for warmth and atmosphere — lifestyle mood, not clinical product photography.
Part of a corporate portrait series commissioned through a Coventry advertising agency. Shots taken inside and outside the director’s offices — strong architectural backdrops, consistent results throughout.
Corporate portrait of a company director, commissioned through a Coventry advertising agency. Interior and exterior locations used — the building itself providing a series of strong backdrops.