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Studio fashion photography for Atomik Training’s activewear range — shot at the dpix studio in Bromsgrove. The brief: showcase both the performance credentials and the visual appeal of the clothing. Models chosen to bring energy and credibility to the brand.
Part of a location and studio fashion series for a new urban clothing brand. Shot on location to give the images an authentic feel that matched the brand’s positioning.
Location fashion photography for an urban clothing brand — one of a series shot across both location and studio. The setting chosen to reflect the brand’s identity rather than soften it.
Studio fashion photography for a clothing brand — calm, controlled lighting to let the garments lead. The brief was clarity over atmosphere: the customer needs to see the product, not just the mood.
Fashion photography for a new urban clothing brand — shot on location to match the energy of the range. Part of a wider series combining location and studio work, with the approach adapted to suit each environment and each piece.
Commissioned by a hairdresser association — models styled and photographed on location in London at an award-winning salon. Images produced for corporate publications, stock use and point of sale.