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Part of a factory components series. Shallow depth of field used to make a practical industrial subject look considered — the brief was visual interest without losing authenticity.
Commissioned by Vax to show their pressure washer in real use. Shot on location for a magazine advertising campaign — product-in-use photography that needed to look authentic, not staged.
Product photography for WM Creative — over a hundred images of a challenging product range for a new client. “From the first test shots to the last finished image, we were delighted with their professionalism, skill and service.” — Rob Mainwaring, WM Creative.
Product photography for Accurate Cutting Services, Redditch — saw blades shot for new literature and website. A brief that invited creative freedom: make an inherently industrial, uncompromising subject look visually compelling. The client said he was spoilt for choice.
Part of a product series for Accurate Cutting Services, Redditch. Industrial saw blades — strong, sharp and demanding to work with. Creative freedom given to push beyond standard product photography. Images used across literature and website.
Part of a product photography series for Accurate Cutting Services, Redditch — saw blades shot for literature and web. An open brief: be as creative as possible with a product that doesn’t make it easy.
Studio food photography for Kitchen Craft’s home baking range. One of a series created to showcase the quality of the bakeware through the finished product.
Studio food photography for Kitchen Craft’s home baking range. Handmade whoopie pies — one of a series created to show the bakeware doing exactly what it’s designed to do.
Studio food photography for Kitchen Craft’s home baking range. Styled for appetite appeal — the brief was to inspire as much as to inform.