Advertising Photography: BMW Mini
Part of a series for an automotive advertising campaign. Clean highlights, controlled reflections — the brief was simple: make it desirable. Every lighting decision served that one goal.
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Part of a series for an automotive advertising campaign. Clean highlights, controlled reflections — the brief was simple: make it desirable. Every lighting decision served that one goal.
The brief: elevate an industrial product by association. Shot alongside a precision timepiece, the juxtaposition positions the client’s product where it belongs — at the quality end of its market.
Part of a packaging series for a local food manufacturer — consistent backgrounds, with the food always the focus. The kind of brief where the format must never compete with the subject.
Food photography for a national food selection catalogue — a dish shot for pub and restaurant buyers across the UK. The brief was to show quality and protein content clearly; the lighting was critical to making the meat read well in print and on screen.
Commercial food photography for a leading food retailer — a precooked jacket potato with chilli prawn filling, shot to make the ingredients look appetising and readable at catalogue scale. Detail in the filling and texture in the potato skin were both essential to the brief.
Food photography of a lemon tart — the brief was simple: make it look inviting. Close framing and careful lighting brought out the texture of the pastry and the shine of the filling in a shot designed to make the viewer want a slice.
Part of a seafood series — clean backgrounds, simple lighting, and a sharp focus on texture. The brief was straightforward: make it look good enough to eat.