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Advertising photography for a BMW Mini parts manufacturer — a series of detail shots picking out the quality and finish of the product. The brief was to make the car feel premium through its components, not just its bodywork.
Part of a series for an automotive advertising campaign. Clean highlights, controlled reflections — the brief was simple: make it desirable. Every lighting decision served that one goal.
The brief: elevate an industrial product by association. Shot alongside a precision timepiece, the juxtaposition positions the client’s product where it belongs — at the quality end of its market.
Food photography for chocolate tart packaging — multiple shots taken and retouched to packaging standard. An image that needed to work in print, on shelf and at small sizes simultaneously.
Part of a packaging series for a local food manufacturer — consistent backgrounds, with the food always the focus. The kind of brief where the format must never compete with the subject.
Food photography for a national food selection catalogue — a dish shot for pub and restaurant buyers across the UK. The brief was to show quality and protein content clearly; the lighting was critical to making the meat read well in print and on screen.
Commercial food photography for a leading food retailer — a precooked jacket potato with chilli prawn filling, shot to make the ingredients look appetising and readable at catalogue scale. Detail in the filling and texture in the potato skin were both essential to the brief.
Shot for a London-based independent brewery as part of a broader campaign. The brief: accurate colour rendering and genuine appetite appeal. Images deployed across campaign material and the brewery’s website.
Food photography of a lemon tart — the brief was simple: make it look inviting. Close framing and careful lighting brought out the texture of the pastry and the shine of the filling in a shot designed to make the viewer want a slice.