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Advertising photography for a workplace development company. A single counter used to represent one individual — part of a full-day studio campaign about people, learning and workplace engagement.
Rolls-Royce and Bentley bonnets, shot to reflect the quality synonymous with both marques. The images were incorporated into logo design — so the photography had to hold up at very small scale as well as large.
Commissioned by a specialist packaging manufacturer to demonstrate the calibre of their client base. Differential focus and controlled dramatic lighting communicate both the technical precision of the packaging and the premium brands it serves.
Commissioned for packaging and point-of-sale in major electrical retail outlets. A ‘model family’ brief — with images scaled up to life-size — requiring precise composition and a natural, unforced feel throughout.
Advertising photography for a BMW Mini parts manufacturer — a series of detail shots picking out the quality and finish of the product. The brief was to make the car feel premium through its components, not just its bodywork.
Part of a series for an automotive advertising campaign. Clean highlights, controlled reflections — the brief was simple: make it desirable. Every lighting decision served that one goal.
The brief: elevate an industrial product by association. Shot alongside a precision timepiece, the juxtaposition positions the client’s product where it belongs — at the quality end of its market.
Food photography for chocolate tart packaging — multiple shots taken and retouched to packaging standard. An image that needed to work in print, on shelf and at small sizes simultaneously.
Part of a packaging series for a local food manufacturer — consistent backgrounds, with the food always the focus. The kind of brief where the format must never compete with the subject.